Become a Friend of the Centre
The Zotov.Card is our individual loyalty programme designed to support the Centre’s work and initiatives.
Join the programme- Invitations to private events
- Discounts on events and in the Zotov.Veshch! shop
- Priority registration for lectures
- Free admission to exhibitions and guided tours
Types of Cards
When you purchase a Zotov.Card, you help us bring important exhibition projects to life, continue our publishing and educational work, and explore new ways of rethinking and representing the legacy of Constructivism.
Zotov.Card
The ideal choice for comfortable visits to the Centre, with priority access and discounts on events.

- Two complimentary exhibition tickets
- Invitations to cardholder-only events
- Complimentary admission to regular guided tours
- Priority access to exhibitions
- 50% discount on regular guided tours at the Zotov Centre
- 20% discount on all drinks at Cosmic Latte on Presnya
- 10% discount on themed tours
- 10% discount on bookings for private tours
- 10% discount on Zotov.Cinema screenings
- 10% discount on events at the Centre
- 10% discount on all items in the Zotov.Veshch! shop
- 10% discount on children’s passes and classes
- Priority registration for lectures
- Option to freeze your membership card for 30 days
- Advance booking of tickets for events at the Centre
Zotov.Card Students
All the benefits of the standard card, at a special price for students.

- Two complimentary exhibition tickets
- Invitations to cardholder-only events
- Complimentary admission to regular guided tours
- Priority access to exhibitions
- 50% discount on regular guided tours at the Zotov Centre
- 20% discount on all drinks at Cosmic Latte café on Presnya
- 10% discount on themed tours
- 10% discount on bookings for private tours
- 10% discount on Zotov.Cinema screenings
- 10% discount on events at the Centre
- 10% discount on all items in the Zotov.Veshch! shop
- 10% discount on children’s passes and classes
- Priority registration for lectures
- Option to freeze your membership card for 30 days
- Advance booking of tickets for events at the Centre
Zotov.Card Family
A card for the whole family, with expanded benefits and special offers on family activities.

- Two complimentary exhibition tickets
- Invitations to cardholder-only events
- Invitation to take part in the pilot launch of the Centre’s children’s and family programmes
- Priority access to exhibitions
- Complimentary admission to an exhibition tour (for up to four people)
- 50% discount on regular guided tours at the Zotov Centre
- 20% discount on all drinks at Cosmic Latte café on Presnya
- 15% discount on themed tours
- 15% discount on bookings for private tours
- 15% discount on Zotov.Cinema screenings
- 15% discount on events at the Centre
- 10% discount on all items in the Zotov.Veshch! shop
- 15% discount on children’s passes and classes
- Two complimentary trial sessions in the children’s art club per year
- Advance booking of tickets for events at the Centre
Zotov.Card Privilege
Gives access to exclusive events and special offers.

- Four complimentary exhibition tickets
- Invitations to cardholder-only events
- Invitations to exhibition openings
- Priority entry to exhibitions
- Invitation to take part in the pilot launch of the Centre’s children’s and family programmes
- Three complimentary private tours per year
- Complimentary admission to regular exhibition tours
- 50% discount on regular Zotov Centre tours
- 20% discount on all drinks at Cosmic Latte café on Presnya
- 15% discount on themed tours
- 15% discount on private tours
- 15% discount on Zotov.Cinema screenings
- 15% discount on events at the Centre
- 15% discount on all items in the Zotov.Veshch! shop
- 15% discount on children’s passes and classes
- Priority registration for lectures
- Advance booking of tickets for events at the Centre
- Option to freeze your membership card for 30 days
- Two complimentary trial sessions in the children’s art club per year
- One complimentary catalogue per exhibition
Trial Period
Available at the Centre’s ticket desks. A great way to explore the loyalty programme and experience its benefits.

- One complimentary exhibition ticket
- Invitations to cardholder-only events
- 5% discount on themed exhibition tours
- Priority entry to exhibitions
- 5% discount on regular guided tours at the Zotov Centre
- 5% discount on Zotov.Cinema screenings
- 20% discount on all drinks at Cosmic Latte café on Presnya
- 5% discount on Zotov Centre events
- 5% discount on all items at Zotov.Veshch! shop
- 5% discount on children’s passes and classes
- Promo code for a 10% discount on an annual membership card
- Priority registration for lectures
- Advance booking of tickets for events at the Centre
- Card is valid for 30 days
Zotov.Card as a Gift
For corporate orders, please contact us at friends@test.centrezotov.ru
The Zotov.Card makes a thoughtful gift for friends, family, or colleagues, offering access to exclusive events and member privileges.
For corporate orders, please contact us at friends@test.centrezotov.ru
Terms of Use
Our staff will be happy to answer any questions you may have about joining the programme.
All types of Zotov.Card are valid for 365 days from the date of activation.
You can activate your card within 30 days of purchase.
Family and Privilege level cards can be activated within 45 days of purchase.
To access discounts and benefits, present your plastic Zotov.Card when visiting the Centre or enter your personal promo code for online purchases on the Centre’s website or in the Zotov.Veshch! bookshop.
The Zotov.Card is personal and cannot be transferred to another person.
The trial period is available only to new members of the loyalty programme.
Full terms and conditions are outlined in the programme’s official policy.
Our staff will be happy to answer any questions you may have about joining the programme.
Frequently Asked Questions
You can activate your Zotov.Card online by filling out the form in your account on our website, or in person at the Centre’s information desk during opening hours. To activate your card in person, you’ll need to show ID and complete the registration form. If you purchased your card online, please retain your order number and payment receipt.
No, the Zotov.Card is personal and cannot be transferred to another individual.
Yes. You can request a refund within 30 calendar days of purchase, provided that you have not used any discounts or benefits and have not activated the card. If you purchased your Zotov.Card at the Centre’s ticket desk, please speak to a member of staff during your visit.
Yes. You can purchase any Zotov.Card as a gift, either online or at the Centre during opening hours.
Your discounts and benefits will still apply. You can request a replacement plastic card for an additional fee.
Yes. You can join the loyalty programme and enjoy all the privileges without receiving a plastic card.